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Partner Story: Spinning Up a Lifecycle Practice

Gioia FerrettiCisco

General Datatech says…

When Cisco approached us about Lifecycle Advantage, our team at General Datatech (GDT) was quick to jump on board.

For years, we’ve helped our customers with all things IT. We design, build, deliver, and manage some of the most complex IT solutions on the planet. In areas like business, government, healthcare, and beyond. And we’re always looking for ways to do more.

So embracing Lifecycle Advantage to meet our customers needs was a natural next step. And Cisco’s program offered resources and incentives that made it easy for us to set up a lifecycle practice of our own.

To get there, we invested in the right people, training, processes, and tools. We came up with our SLAM service (software, lifecycle, adoption, management). Now, we don’t just sell Cisco solutions. We train customers to truly embrace them, to manage them more effectively, and to easily renew when it’s time.

“We’ve had great success partnering with our clients to deliver exceptional value by pairing Cisco collabCisco security and Cisco services products with our own GDT pro and managed services” Brad Davenport, VP of Solutions and Engineering.

Already, our new practice is paying off. We’re closer to our customers than ever, and they appreciate the deeper level of support they get from us at every step. Better relationships have already boosted our sales. In the past quarter, we’ve upped our revenue by 25%.

We think that number’s going to climb even higher in the coming year. All thanks to Cisco Lifecycle Advantage which allows us to service customers before, during, and after the sale.

The story doesn’t stop there…

Connect with GDT and other Cisco partners with our Partner Locator, and check out the Cisco Marketplace for more solutions from partners.


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