Will Cisco Dominate The Enterprise Security Market?

Updated: October 24, 2025
Originally published: July 17, 2015

By Mark Haranas from CRN
Why It Won’t Win: The Competition Is Too Fierce
The security vendor landscape is deep in 2015 as more and more hungry startups join the field, according to partners and analysts.
We as a partner face a lot of challenges with that diversity where we get so many vendors knocking down our doors trying to get us to sell their products, to bring their products in front of customers … it’s hard for us to even keep up,” said Matt Duncan, director of GDT Labs at General Datatech (GDT), a Cisco Gold partner ranked No. 45 on CRN’s 2015 Solution Provider 500. “Right now it is a very, very diverse landscape.”
Although Cisco is capturing more overall security revenue than its competitors, some of the pure players such as Palo Alto Networks are reporting significantly higher sales percentage growth.
Palo Alto reported sales were up 55 percent year over year for its quarter ended April 30, while Cisco reported only 14 percent growth on the security front for its quarter ending April 25.

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