Customer Success Story

Automation increases lead gen by almost 2,000%

Ask sales managers what keeps them up at night, and you’ll hear the words sales funnel, followed by not full enough. A Texas-based media marketing company was losing sleep due to this very issue. They knew that filling their sales funnel would mean throwing resources at the problem, which would significantly increase costs while probably reducing profitability. They were generating approximately 50 qualified leads per week, but knew that hitting their lofty revenue and margin goals would mean increasing those leads ten-fold.

Partner introduction provides the scalability, expertise and budget-friendly cost required

The client was introduced to GDT by its strategic partner IBM Watson, the open, multi-cloud platform that enables AI lifecycle automation. They knew the size and scope of this project would  scale with, and be perfectly addressed by, GDT’s Automation & DevOps organization.

If you can describe your problem, GDT’s automation experts can solve it

The customer’s problem was pretty straightforward—they didn’t have enough resources to satisfy their sales leads goal. The sales team had to first find, then read through, volumes of information from news articles on the Internet. This manual process was highly inefficient, leaving their sales professionals with limited time to speak with prospective customers. They weren’t able to spend time doing what they were hired to do—generate revenue.

The customer had a need, but didn’t know if addressing it was even possible; that is, until they met GDT’s automation experts.

How does twenty-fold sound?

GDT designed and deployed an algorithm that accomplished in seconds what was taking the customer’s sales team weeks. Their number of monthly qualified leads went from 200 to 4,000 overnight, and GDT even integrated the leads with Salesforce, the customer’s CRM of choice. Their sales team received thousands of qualified leads each week, all of which were generated after meeting the customer’s stringent, pre-defined criteria.

Prior to working with GDT’s Automation & DevOps professionals, what would have cost the customer hiring an additional 120 salespeople now costs less than one.

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