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The new king…if somebody would just proclaim it already

New King

In 1996, then Microsoft CEO Bill Gates famously stated that “Content is King.” It addressed how he felt the Internet would really be monetized. While he didn’t actually coin the phrase, when you’re worth billions and create Microsoft, stuff gets linked to your name, like it or not.

“Content is King” is actually a well-veiled contradiction to a 1964 quote by author Marshall McLuhan, who famously stated, in reference to the media, that “the message is the medium.” Basically, it meant that the vehicle, or channel, disseminating information is more important than what was being disseminated.

Let the coronation begin

It’s hard to believe that nobody—at least nobody famous and quote-worthy—has made the same proclamation about the cloud. According to a year-old survey by RightScale, ninety-six percent (96%) of respondents stated that their organization currently uses the cloud. And that’s a year old. Where is it now, ninety-eight (98), ninety-nine percent (99%)? Sounds pretty kingly.

For VMware, a twenty-one-year-old, Palo Alto, CA-based cloud computing and platform virtualization software and services company, it may not have stated that “Cloud is King”, but it’s certainly living it. They know that the cloud enables organizations to move faster toward their business goals with its scalability, cost savings, and ability to greatly enhance productivity and security. Also, it’s helping companies better address and enjoy what IoT and AI has to offer.

Partnerships are also king

Purchased by EMC in 2004, which was then acquired by Dell eleven (11) years later, VMware announced yesterday at Dell Technologies World in Las Vegas that they have extended their lengthy list of partnerships to include Microsoft Azure Cloud.

According to Microsoft CEO Satya Nadella, “At Microsoft, we’re focused on empowering customers in their digital transformation journey through partnerships that enable them to take advantage of the Microsoft cloud, using the technologies they already have.

“Together with Dell Technologies and VMware, we are providing our mutual customers with an integrated cloud experience and digital workplace solutions to open up new opportunities and meet their evolving needs.”

The announcement comes six (6) months after VMware announced a similar partnership with Amazon Web Services (AWS). VMware Cloud on AWS introduced VMware’s enterprise-class SDDC (Software-Defined Data Center) to the marketplace, which allows customers to seamlessly migrate to the cloud, scale as needed, and enable them to utilize next-gen applications.

Like VMware Cloud on AWS, Azure VMware Solutions is built on VMware Cloud Foundation, a comprehensive offering of software-defined storage, compute, networking and management. Customers will get to enjoy VMware’s widely-used and trusted cloud infrastructure while utilizing Microsoft Azure. Azure VMware Solutions will allow customers to seamlessly migrate and run existing VMware workloads from their on-premises environments to Azure, but without the need to retool operations or re-architect applications.

According to Brad Davenport, GDT’s Vice President of Solutions and Service Delivery, “We’re thrilled with VMware’s latest partnership with Microsoft Azure. As longtime partners with both companies, as well as AWS and IBM Cloud, it more thoroughly equips our solutions architects and engineers to help customers run enterprise applications in hybrid cloud environments.”

Questions about how GDT and its partnerships with VMware, AWS, Microsoft Azure and IBM Cloud can digitally transform your organization?

If you’d like to learn about how GDT’s design engineers and solutions architects turn traditional, legacy infrastructures into innovative, agile machines that make customers more competitive, help them bring applications to market faster, and deliver a superior customer experience, contact them at or at They’d love to hear from you.

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