GDT Webinar Series – How to Fail at Security? Reserve Your Spot

Automation to increase lead gen by almost 2,000%

Automation lead generation

GDT’s Automation experts to fill a customer’s sales funnel without increasing personnel costs. Ask sales managers what keeps them up at night, and you’ll hear the words sales funnel, followed by not full enough.

They knew that filling their sales funnel would mean throwing resources at the problem, which would significantly increase costs while probably reducing profitability. They were generating approximately 50 qualified leads per week, but knew that hitting their lofty revenue and margin goals would mean increasing those leads ten-fold.

Partner introduction provides the scalability, expertise and budget-friendly cost required.The client was introduced to GDT by its strategic partner IBM Watson, the open, multi-cloud platform that enables AI lifecycle automation. They knew the size and scope of this project would  scale with, and be perfectly addressed by, GDT’s Automation & DevOps organization.

If you can describe your problem, GDT’s automation experts can solve it. The customer’s problem is pretty straightforward—they don’t have enough resources to satisfy their sales leads goal. The sales team has to first find, then read through, volumes of information from news articles on the Internet. This manual process is highly inefficient, leaving their sales professionals with limited time to speak with prospective customers. They aren’t able to spend time doing what they were hired to do—generate revenue.The customer had a need, but didn’t know if addressing it was even possible; that is, until they met GDT’s automation experts.

How does twenty-fold sound? GDT designed and deployed an algorithm that will accomplish in seconds what currently takes the customer’s sales team weeks. Their number of monthly qualified leads will now increase twenty-fold overnight, and GDT is also integrating the leads with Salesforce, the customer’s CRM of choice. Their sales team will now receive thousands of qualified leads each week, all of which will satisfy the customer’s stringent, pre-defined criteria. Prior to working with GDT’s Automation & DevOps professionals, hitting this target would require that the customer hire an additional 120 salespeople. Now, it will cost them less than hiring one.


Share this article

You might also like:

AI and Data Security

The advent of artificial intelligence (AI) brings transformative potential across industries while also introducing significant data security challenges. As AI systems become integral to operational and decision-making processes, safeguarding sensitive information against sophisticated threats is paramount. This exploration sheds light on the complexities of AI and data security and proposes

Transport layer security (TLS)

Transport layer security (TLS) is one of the most common tools for keeping users safe on the internet. When automated, TLS certification management can help organizations ensure more reliable and consistent use of TLS, reducing the need for human intervention and risk of human error. In fact, over the years,


As the head of GDT’s security practice and an industry veteran, Jeanne Malone and her team help customers worldwide advance their cybersecurity posture. One of the biggest cybersecurity game-changers is artificial intelligence (AI). We asked Jeanne to weigh in on leveraging AI and machine learning in cybersecurity to improve intrusion